• Brandhouse wins DBA Design Effectiveness Award for Berry Bros & Rudd, No.3 London Dry Gin
    Source: Packaging Europe
    21/02/12

    ...

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    Momenta looks to Brandhouse for a new image ahead of launch
    Source: POPSOP
    26/01/12

    Branding specialists Brandhouse have created the brand
    strategy and identity for Momenta, an...

  •
    Getting emotional about Easter eggs
    Source: The Grocer: 14th January 2012
    21/01/12

    Crispin comments on the emotional incentive when buying Easter eggs.

  •
    Crispin comments on cultural assimilation in Asia
    Source: M&M Global, December 2011
    28/12/11

    Crispin provides some observations on doing business in Asia and the importance of adopting the appropriate insight techniques...

  •
    Brandhouse comments on online customer engagement
    Source: Internet Retailing
    02/12/11

    Alan Botwright, Digital Development Director, provides
    comment on how to catch shoppers’ attention in...

  •
    The Young Apprentice and the Over 50s
    Source: The Huffington Post
    21/11/11

    Upon hearing the Young Apprentices' next task was to meet the
    challenge of marketing products to the 'over 50s', my...

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    Will brand Qantas survive its recent crisis?
    Source: M&M Global
    04/11/11

    Comment piece by Mark Rae, business development director, at Brandhouse

  •
    Brandhouse provides comment on 'Lidl Vuitton' consumers
    Source: The Grocer, 8 October 2011
    12/10/11

    The recent Focus on Alcoholic Drinks published by The Grocer
    (8 October 2011) discussed why the white spirits category...

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    Brandhouse brings Mandarine Napoleon marching in to the 21st Century
    Source: www.packagingeurope.com
    22/09/11

    Branding specialists Brandhouse have been working with De
    Kuyper to give its premium liqueur,...

  •
    Branded game of the week: Genesis Crafty
    Source: www.creamglobal.com
    19/09/11

    If last
    week’s offering from Berghaus was tricky,...

  •
    Industry analysis: will Apple survive without Steve Jobs?
    Source: Marketing
    30/08/11

    Days after Apple overtook Exxon for the first time to become
    the most valuable company in the world Steve Jobs, co-...

  •
    What next for Apple after Steve Jobs' resignation?
    Source: The Telegraph
    30/08/11

    "Steve Jobs had an artist's eye as well as a definition
    of what great engineering is," Eric Schmidt,...

  •
    Genesis Crafty releases 'Knead for Speed' game
    Source: www.thedrum.co.uk
    30/08/11

    Northern Ireland craft baker Genesis Crafty has launched a
    promotional game created by Brandhouse and Matmi.

    ...
  •
    Emotion in B2B Marketing
    Source: B2B Marketing
    15/07/11

    Mark Rae discusses the role of emotion in B2B marketing, arguing that the same emotional triggers are relevant in this space...

  •
    Japan as a Brand
    Source: M&M Global
    08/07/11

    In an article featured in M&M Global, Crispin Reed discusses Japan's national identity in light of the recent tsunami....

  •
    Jamaican Ginger Cake gets a Brandhouse Revamp
    Source: Design Week
    07/07/11

    Jamaica Ginger Cake from McVities has undergone its first brand
    revamp in over 10 years with help from...

  •
    Women in the Workplace - Marketing Week
    Source: Marketing Week
    07/07/11

    In a letter to the editor, Crispin Reed comments on a Marketing Week piece on women in the workplace. To download the full PDF...

  •
    No3 London Dry Gin Wins Harpers Design Awards
    Source: Harpers
    24/06/11

    NO. 3...

  •
    Focus on soft drinks
    Source: The Grocer
    16/06/11

    The future for brands like Vitamin Water and Vita Coco, which play up their health benefits, looks pretty rosy, according to...

  •
    Good first impressions lie in the detail
    Source: Marketing Week
    16/06/11

    Investing in design is by no means the preserve of brand heavyweights. Web design is relevant for businesses of all sizes,...

  •
    Tapping into the savviest generation ever
    Source: 4ps business and marketing
    16/06/11

    The term 'Generation Y' was first coined by Advertising Age magazine in 1993 and refers to the last generation to be born...

  •
    Simon Cowell as a Brand
    Source: Brandhouse
    16/06/11

    Simon Cowell’s Superbowl ad for the US X-Factor, which cost £1.9 million to air and notably featured only him and no other...

  •
    Brandhouse announces a new initative
    Source: Pathfinder
    21/12/10

    Thermometer, from Pathfinder Business, in association with Brandhouse and YouGovStone, is bringing together the world’s...

  •
    Crispin speaks at the World Brand Congress 2010
    Source:
    21/12/10

    World Brand Congress 2010: "Brand equity can be boiled down to 'emotional anticipation'," says Crispin Reed 

    ...

  •
    Feelings you can't ignore
    Source: British Brand Group
    21/12/10

    As markets become more competitive, products need to find ways to differentiate themselves and find more effective ways to...

  •
    The power of optimism
    Source: Spa opportunities
    21/12/10

    Brandhouse MD Crispin Reed examines why spa operators and staff should always try to look on the bright side of life.

    ...

  •
    Brand Entertainment
    Source: Campaign
    25/10/10

    ‘Gaming Brands’ is an approach to brand planning that applies the principles of gaming to brand building. This approach...

  •
    Crispin talks to the British Brands Group
    Source: British Brands Group
    04/10/10

    As markets become more competitive, products need to find ways to...

  •
    The Luxury Marketing Council, New York
    Source: Luxury Marketing Council
    04/09/10

    Feelings You Can't Ignore - Using Emotion to Build Successful Brands After successful appearances at The Luxury Marketing...

  •
    Too much knowledge can be dangerous
    Source: Spa Opportunities
    04/07/10

    Crispin Reed, MD of Brandhouse, examines how educated incapacity could be affecting the progression of staff in the wellness...

  •
    Reckitt's 'Emotional Connection'
    Source: Marketing Week
    04/07/10

    Durex acquisition will grow RB’s emotional connection By Rosie Baker Reckitt Benckiser’s (RB) acquisition of Durex brand owner...

  •
    Keynote at sensory seminar
    Source: Brandhouse
    04/07/10

    Crispin is to be the keynote speaker at Sensory Solutions Seminar in Melbourne and Sydney in August.

    Crispin will cover...

  •
    Behavioural Economics
    Source: Marketing
    04/06/10

    While I agree with Alan Mitchell's contention that behavioural economics (BE) 'will shake marketing to the core' (Marketing,...

  •
    What do women really want?
    Source: Marketing Week
    04/06/10

    There continues to be a significant gender bias in the way we perceive brands, according to the results of recent research,...

  •
    Introducing No.3 London Dry Gin
    Source: Brandhouse
    04/06/10

    The Luxury Marketing Council, Brandhouse and Berry Bros. & Rudd co-hosted an event in the cellars of the world famous...

  •
    Digital Sparks
    Source: Brandhouse
    24/05/10

    Brandhouse today (20.05.10) hosted Digital Sparks @ The Electric. Business leaders from Matmi, Spotify, Bunnyfoot, W....

  •
    Crispin addresses the Luxury Marketing Council, Miami
    Source: TLMC, USA
    04/05/10

    Crispin Reed, Managing Director of Brandhouse, addresses the Luxury Marketing Councils in Miami, West Palm Beach and Orlando...

  •
    Getting into bed with brands
    Source: MIPTV News
    04/04/10

    Crispin Reed talks in Cannes about how the methodology developed for The Brandhouse Emotion 100 survey can be used by TV...

  •
    Crispin talks NPD
    Source: The Food & Drink Innovation Network
    04/04/10

    Crispin Reed, Managing Director of Brandhouse, addressed delegates at The Food & Drink Innovation Network - 'Even Better...

  •
    Branding Ethiopia's coffee
    Source: Addis Life
    04/04/10

    To find out more about Brandhouse and Light Years IP's hugely successful branding of Ethiopian Fine Coffee download the pdf...

  •
    Gender targeting
    Source: The Independent
    04/03/10

    Men buy Mars, women prefer Galaxy

    If you thought food choices had nothing to do with gender – think again. Sexual...

  •
    Crispin addresses the Luxury Marketing Council, Sao Paulo
    Source: TLMC, Brazil
    04/02/10

    The subject of Crispin’s talk was the role that emotions play in our decision-making process and their influence on and...

  •
    The 'Good enough' revolution
    Source: Spa Opportunities
    04/01/10

    There’s a phrase that’s been cropping up in the international media with increasing regularity. It’s the ‘Good Enough...

  •
    Brandhouse wins DBA design effectiveness award
    Source: Brandhouse
    04/10/09

    Brandhouse has won a prestigious DBA Design Effectiveness Award in the Packaging category for it's global work with Galaxy/...

  •
    Brandhouse wins two pentawards
    Source: Brandhouse
    04/10/09

    Brandhouse has won two Pentawards for work in the food and drink sectors. Pip Dale and Bronwen Edwards were the awards...

  •
    M&S readies beer & cider range
    Source: Marketing Week
    04/09/09

    Marks & Spencer is to launch a range of branded beers, ales and ciders. The range will include “styles from around the...

  •
    Mark Rae talks green labelling
    Source: Marketing Week
    04/08/09

    Green labelling could overwhelm shoppers with data By Camille Alarcon A proposal to introduce labelling on food products...

  •
    Feelings you can't ignore
    Source: The Sunday Telegraph
    04/07/09

    Marketing must appeal to the emotions, because they guide consumer choices, says Crispin Reed, managing director of Brandhouse...

  •
    Emotion sells
    Source: Superbrands
    04/06/09

    By Crispin Reed, Managing Director of Brandhouse Emotion. The most important seven letters in business. But business doesn’t...

  •
    Brandhouse wins Luxuria award for Custard
    Source: Luxuria Award
    04/06/09

    Brandhouse has won a Luxuria Award for Best Use of New Media (Single) for Custard - an ipod simple online childrenswear...

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    Brandhouse nominated for two Luxuria awards
    Source: Brandhouse
    04/05/09

    Brandhouse has been short-listed for two awards at the inaugural Luxuria Awards 2009. Most Innovative Product Design (Range)...

  •
    Custard launches
    Source: Brandhouse
    04/05/09

    Brandhouse today launches Custard - an ipod simple online childrenswear boutique created to give mums and dads the confidence...

  •
    Brandhouse creates identity for Robinsons 'Be Natural'
    Source: Brandhouse
    04/05/09

    Britvic has just launched a new squash made from only naturally sourced ingredients - Robinsons be Natural. Brandhouse...

  •
    Mark Wickens talks about brands and the recession
    Source: Marketing
    04/04/09

    "Marketers must react as austerity takes hold" By David Benady

  • Brandhouse revitalises Fruit Shoot
    Source: Design Week
    04/04/09

    Britvic is set to relaunch its Robinsons Fruit Shoot range with a packaging redesign by Brandhouse. The redesign, thought to...

  •
    Blockhead - Brandhouse UK
    Source: Packaging Uqam
    04/02/09

    Is there anything the British don’t understand about branding? I don’t think so. I just discovered this beautiful and...

  •
    Brandhouse launches Chateau Rouge
    Source: Design Week
    04/02/09

    Brandhouse pushes chateau appeal for luxury tea collection Brandhouse has designed the branding and packaging for a tea...

  •
    Brandhouse Emotion 100 launch
    Source: Brandhouse
    04/02/09

    Brandhouse today launched The Brandhouse Emotion 100. The 2009 study, the first in a series, is the result of a collaboration...

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