Britvic has just launched a new squash made from only naturally sourced ingredients - Robinsons be Natural. Brandhouse developed the insights and executed a design which was inspired by nature and the concept of a 'free-range childhood'. Designed to appeal to mums and kids alike, the squash innovation contains no artificial preservatives or sweeteners, and like all Robinsons products it is free from artificial colours and flavourings. Robinsons be Natural is the first everyday squash to be made from naturally sourced ingredients in the UK market. Robinsons be Natural capitalises on the growing consumer preference for more natural ingredients. This coupled with the recognised and well-loved brand name of Robinsons makes the new squash an innovation which is sure to drive category value for retailers.