Brandhouse today launched The Brandhouse Emotion 100. The 2009 study, the first in a series, is the result of a collaboration between Brandhouse and The Centre for Brand Analysis and is based on research amongst a representative sample of 2000 UK consumers covering 100 major brands. It takes seven fundamental emotional dimensions and judges the appeal of these brands against them, in order to map out precisely how, why and in what way some brands have an Emotional Competitive Advantage over their rivals - and it helps us to understand how this emotional advantage translates into a financial one.

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