Crispin Reed, Managing Director of Brandhouse, addressed delegates at The Food & Drink Innovation Network - 'Even Better NPD Strategies'.

Crispin spoke about Creating, Evolving and Killing Brands at the Front-end of NPD covering: - Which are the major food brands globally and in the UK and what makes a good brand? - Reviewing your existing brand portfolio, when to kill brands and when to develop and launch new ones. - How to make sure your brands maintain competitive advantage within their categories. - What questions to ask about brand salience at the various NPD stage gates. - Getting the right shopper and consumer input for brand innovation. For more information on the talk please get in contact.