Northern Ireland craft baker Genesis Crafty has launched a
promotional game created by Brandhouse and Matmi.

Knead for Speed features the company's six founding brothers
as stick men and challenges players to win a bake-off. It is available to play
on Genesis Crafty's website and Facebook page.

The baker's marketing manager, Liesa Johnston, said:
"With our recent expansion across the UK, Waitrose, Sainsbury’s and
recently Tesco, developing a social game felt like a natural progression. We
wanted to provide an exciting introduction to the brand that left the consumer
eager to try the products."

Jeff Coghlan, CEO at Matmi, added: "Genesis Crafty is a fun and quirky
brand that lends itself perfectly to a branded entertainment release. 
The stick men brothers get a new lease of life in wonderful animations,
and have plenty of floury fun with players while they show off the
company’s traditional baking by hand."