What do women really want?

There continues to be a significant gender bias in the way we perceive brands, according to the results of recent research, which leaves many brand owners still figuring out how best to meet the needs of women.

In this article by MaryLou Costa, Stephen Cheliotis, CEO of The Centre of Brand Analysis, references The Brandhouse Emotion 100 and its role in understanding consumers emotional connection to brands. www.marketingweek.co.uk/trends/what-do-women-really-want?/3014651.article

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