Emotional Competitive Advantage™ - which brands have it, which brands lack it, and what are the consequences for commercial success - and your bottom line? The 2009 study, a collaboration between Brandhouse and The Centre for Brand Analysis, takes seven fundamental emotional dimensions and - based on research amongst 2,000 UK consumers - it measures the appeal of a hundred major brands against them. As a result it is able to map out precisely how, why and in what way some brands have an Emotional Competitive Advantage™ over their rivals. To find out how to build Emotional Competitive Advantage™ for your brand and for more information on the Brandhouse Emotion 100™

Contact Mark Rae, New Business Director on: +44 (0)20 7985 7373