CRUK Emeralds & Ivy Ball 2015
Brandhouse In conjunction with Cancer Research UK has been responsible for creating the brand identity for one of its consistently successful fund raising events over the last six years
The Emeralds & Ivy Ball is an annual event which sees Ronan Keating bring together over 500 VIP guest in support of Cancer Research UK and the Marie Keating Foundation. The Emeralds & Ivy Ball was founded in 2006 in partnership with Ronan Keating and the Marie Keating Foundation. After losing his mother to cancer Ronan felt passionate about early detection and treatment. He joined forces with CRUK to fund the Cancer Awareness Roadshow Units using the funds raised by Emeralds & Ivy.
The event is now in its 10th year and during that time has raised over £5 million for Cancer Research. The 10th Anniversary is a huge milestone for the charity and one they celebrate in style.
This year’s sensational theme was Monte Carlo Vintage Casino. Brandhouse created the identity for the Ball which was inspired by vintage playing card symbols to emotionally capture this theme. The identity was then rolled out across numerous design collateral including sponsorship partner communication, invitations, tickets, raffle tickets, pledge cards, table numbers, thank you cards and the event programme and live auction. The design was also animated and featured on a number of large screens throughout the evening providing an exciting and sophisticated backdrop to the event and the Iive auction of some stunning prizes and experiences
The Emerald’s & Ivy Ball 2015 was a huge success and managed to raise over £1 million in just one night! All the funds raised by Ball will be used to fund two of their Cancer Awareness Roadshow Units.
"Brandhouse is very proud to have contributed to the success of this wonderfully inspiring event. We are delighted to see our creative work come to life at such an exciting star studded and worthwhile evening”
Mark Rae, Managing Director, Brandhouse
“The whole supporter experience from start to finish would not have been the same without the amazing work of your team. Everyone loved all the designs, especially Ronan and Storm so a big congratulations and thank you to the whole of your team.”
Isabella Rigby, Special Events Executive, CRUK
View our logo animation sequence here : https://www.youtube.com/embed/Ut39BrP41Tw