MARK WICKENS
Founder

Mark Wickens's picture

Mark founded the business in 1989 as the first Brand Agency when he saw an opportunity for a different kind of agency – one that combines rigorous strategic thinking with rule-breaking creativity.

A a regular speaker and a passionate advocate of strategic creativity, he believes that a brand should be driven by an expansive creative idea not by silo-based thinking. He earned his reputation with his creative work on brands as diverse as Tango, Tio Pepe and ITV. He enjoys getting involved in a whole raft of creative disciplines and is pretty sure he’s the only designer to have written a radio commercial.

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