Limited independence means kids triumph by making their mark on their
own world.

OBJECTIVE
Maintaining market leadership as one of Britain’s favourite children’s drinks. Our insights showed that in a world in which they are constantly protected and controlled, young children exercise their freedom and autonomy by personalising the things over which they have control.

OUTCOME
A new brand identity about detailed, intricate and multi-layered customization. The outer pack reassures mum while the bottle label is designed to look cool in a kids’ lunch box.Maintaining market leadership as one of Britain’s favourite children’s drinks. Our insights showed that in a world in which they are constantly protected and controlled, young children exercise their freedom and autonomy by personalising the things over which they have control.

Brand identity

Bottle designed for kids

Outer designed for mum

Shrink designed for Cash and Carry

Brand identity - for Tweens

Brand identity - for Mums

Brand identity - for young children

Brand identity - for Mums