OBJECTIVE
Today’s discerning ‘foodies’ are as interested in where a product comes from and how it is sourced as they are in the quality of the product. Chateau Rouge needed to find a Brand Story and identity that expressed provenence as well      as luxury.

OUTCOME
A Brand Story, identity and range architecture that speaks the language of luxury goods, rather than super premium tea, using the legendary Parisian Chateau as our inspiration. The provenance of each tea is made explicit in its unique identity.

Brand Identity

Brand Identity

Brand Identity