Busy, time-pressured people want simple ways to feel closer to the people, things and voices that matter.

OBJECTIVE
Due to confusing category packaging and use of ‘techno-jargon’ there was a reluctance at POS in both assisted sales (Europe) and unassisted sales (US) environments. Communication via Bluetooth needed to be demystified.

OUTCOME
A new brand identity and an easy-to-understand brand architecture for everyone (not just geeks and product designers) to work in two very different regions.

Brand architecture and identity

Brand architecture and identity