OBJECTIVE
Find a consumer story to enable GSK to ‘switch’ a migraine treatment from prescription-only to over-the-counter.

OUTCOME
Leading a broad team of clients and agencies, and involving pharmacists in the development process, we uncovered the key insight and developed a Brand Story and iconography that positioned the brand as a breakthrough ‘Way out of migraine’ - helping sufferers escape from the isolation of a dark room and back into normal life.

Brand icon and identity

Brand identity

Internal communications