Smart young urbanites like to feel a touch more imaginative and cosmopolitan.

OBJECTIVE
The rise of cheap travel and the experience economy has meant people now look for added-value interest in how they spend their leisure time. All Bar One had to stay one step ahead in providing an engaging experience for consumers.

OUTCOME
The Brand Story lived as an ongoing campaign. First we created a new way of selling wine – by mood. We then brought the atmosphere of music festivals to every day beer promotions, ultimately making consumers feel that All Bar One is a place of constant discovery.

Identity campaigns

Identity campaigns

Identity campaigns

Identity campaigns

Identity campaigns

Identity campaigns

Identity campaigns