OBJECTIVE
Molton Brown Traveller - To create stand-out for purpose designed products (liquids can be taken through airport security) in a busy and stressful impulse purchase environment.

Molton Brown Home Fragrance - Alow consumers to experience fragrance as a multi-sensory experience.

OUTCOME
Molton Brown Traveller -  We created a serene but bold outer identity centred around X-Ray imagery to bring a bit of the old glamour back to air travel. For discerning consumers, cosmetics are one less thing to worry about in the airport.

Molton Brown Home Fragrance - We created an identity that linked fragrances to corresponding emotions. Multi-layered packaging heightened this sensory anticipation to create an Emotional Competitive Advantage.

Traveller - Brand identity

Traveller - Brand identity

Home Frangrance - Brand identity

Home Fragrance - Brand identity