OBJECTIVE
People want great quality suits, but are put off by high prices and a perceived lack of convenience. ASTF needed to a way to communicate the level of detail that goes into every one of their suits while remaining accessible.

OUTCOME
A new brand identity and improved online user experience. Digital brand content, collateral material and internal brand guidelines helped to define the Brand Story   across a number of touchpoints.

Brand identity

Brand identity

Collateral

Collateral

Brand identity across logistical touchpoints

Improved website and user experience